Ep. 79: Credit Worthiness Isn’t Worthy Without Better Data
Lauren Crossett
Chief Revenue Officer, Pinwheel
On This Episode
Lauren Crossett, Chief Revenue Officer of Pinwheel, has been in the financial world ever since she graduated college. Currently, Lauren is focused on making consumer data available to fintechs, so that consumers can get the best possible financial advice and recommendations.
Consumer reporting agencies, like Pinwheel, work to make sense of real-time financial data. Consumers must agree to their data being used, but Lauren has found many consumers are open to sharing data. This data can then be used to determine credit opportunities or insurance options best suited for the consumer’s financial situation.
“Once a consumer connects their income or their payroll account to a bank or a fintech that we enable, there are tons of different things that become possible,” said Lauren.
She is excited to see where financial services will go in the future and how traditional banks and bankers will adapt to new services that become available. While not everyone is ready to hand off financial data and switch to more online banking experiences, there are still opportunities for these bankers to become involved in new advancements.
Lauren adds, “There’s still 7% of people at some banks that don’t have online banking. You’re not leaving them out of the story, you’re trying to figure out how to bring them in and to account for where they are while still expanding the services available.”
Listen to this podcast to learn more about the latest in CRAs and financial technology with Hunter and Lauren.
More About Lauren
Lauren Crossett is the Chief Revenue Officer at Pinwheel, the leading payroll connectivity API. Lauren’s innate interest in financial services led her to the industry right after she graduated from Fordham University. Over Lauren’s career, she has held roles at companies such as Mass Mutual, Rebellion Research, and has spent the last 7+ years working on connectivity APIs at Quovo, Plaid, and now Pinwheel. Prior to joining Pinwheel, Lauren led Plaid’s wealth team and focused on bringing the delightful Plaid user experience to traditional wealth management companies. Such a unique combination of fintech and traditional financial services experience positioned Lauren as Pinwheel’s newly minted CRO, supporting the company’s mission to build a fairer financial system by increasing financial account portability and empowering customers to offer new products that will put an end to payday lending.
In her free time, Lauren can be found on her family-founded organic farm. Lauren is also passionate about supporting upstarts and is an avid angel investor.
