Ep. 60: Simplifying Investing With Super (Embedded) Apps
Ben Soppitt
Co-Founder and CEO
Unifimoney
On This Episode
In the latest episode, Ben Soppitt, co-founder and CEO of Unifimoney, shares his goal of simplifying investing by cutting out the middle-tech. Unifimoney, launched as a B2C service, but now also available through banks and credit unions, is a multi-asset digital wealth management platform that allows people to consolidate all financial savings or investing apps into one “super app.” The company’s vision is to ensure everyone is able to manage their money in one simple and easily accessible place.
Soppitt uses Uber as an example to explain how many large companies want to make spending money as simple as one click. Likewise, he believes the same ideology should apply to investing. Large financial institutions know that users will be more likely to spend money if spending money is made easy, so Unifimoney aims to make investing just as easy. Investing, saving, and being aware of how your funds are being handled by your bank is crucial to being financially successful.
Soppitt also discusses the “get rich slowly” method and the importance of investing a portion of profits, whether it be $5 or $500, into low-cost and highly diversified funds. He notes that the stock market is one of the most renowned wealth creation tools, but is a tool that is overlooked by many. He also highlights some of the corners that are cut when dealing with larger banking corporations. Giving value and power back to the consumer through community financial institutions, rather than large corporations, is a priority for Soppitt and his company.
Tune in to the latest episode with Hunter and Ben Soppitt to see how this “super app” is making waves and what Ben learned along the way in developing his fintech company over the last few years.
More About Ben
Ben Soppitt is the Co-Founder and CEO of Unifimoney, a multi asset digital wealth management platform for banks and credit unions. Ben has over 25 years of experience across companies including Accenture, Visa, Fitbit and Samsung before founding Unifimoney in 2019.
Based in San Francisco, Ben has lived and worked in diverse markets across Europe, Central Asia, South East Asia and now North America. Investing since he was 14, Ben is passionate about making saving and investing as easy as paying for an Uber.
