Ep 17: Bank Financial Performance Improvement Is A Blend Of Culture, Technology and Relationships

OUR GUEST

Jeff Marsico

Executive Vice President, The Kafafian Group

Jeff and Hunter discuss the evolution of bank financial performance measurement and what bank executive teams should be looking toward as they evaluate their organization’s financial performance in this time of uncertainty. The slow evolution from a pure price focus to a more holistic view of customer acquisition and retention has hampered some institutions, but there are signs that a new age of executive leadership is changing the course.

Our latest podcast explores how culture, technology, and relationship banking will continue to separate the top-performing institutions from the average performers.

Jeff also describes the “doughnut of banking,” where he sees the most opportunity for community banks. It’s more than a sweet metaphor. The playbook is there, but the future of finance, one with open APIs and rapidly changing technology, could make or break certain banks.

More About Jeff

Mr. Marsico is an Executive Vice President, shareholder, and founding member of The Kafafian Group, where he specializes in facilitating the development of client strategies; mergers & acquisitions; profit/process improvement consulting engagements; profitability consulting; and regulatory order assistance. He has worked in or has served banks since 1985 in IT, Trust, Retail Banking, merger consolidations, process improvement, and strategy development.

He also served seven years in the United States Navy as an intelligence analyst, earning three Navy Achievement Medals, the Kuwait Liberation Medal, the Southwest Asia Service Medal, the Combat Action Ribbon, Sea Service Ribbon, and other various commendations. He serves on the faculty of various state banking associations Executive Development Programs, and the ABA Bank Marketing School. He is a frequent industry speaker, sought after commentator, and opinion writer via his blog, Jeff For Banks.