Ep 16: Embracing Digital Brand and Technology Transformation

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Allison Netzer

Senior Vice President of Marketing, Temenos

Digital transformation continues to loom large over the financial sector. But, what’s the recipe for success? Allison Netzer joins us on the latest podcast to discuss how banks and credit unions can pursue a “layered approach” to a stronger digital organization.

How does your bank or credit union create a digital technology that aligns with your larger brand narrative? It’s a tension that causes a lot of fragmentation today in how financial institutions communicate value. Whether your legacy brand fails to integrate with new tools you offer or your new tools don’t fit with your fatigued financial brand, the challenge (and opportunity) ahead will separate the strong digital financial brands from the lost brands.

More About Allison

Allison is a senior executive with 20 years of experience in Strategy, Sales and Marketing across Financial Services, Retail, Healthcare and Consumer Goods. Allison provides a powerful cross-channel perspective and is highly regarded as a visionary with the ability to execute and a relentless commitment to the customer.

Most recently, Allison led the brand and go-to-market strategy for Kony DBX, the leading digital banking SaaS provider in the US, which has been acquired by Temenos.

Outside of work, Allison is a tireless advocate for the special needs community as a member of the Board of Directors of the Capitol School of Austin and an active supporter of Camp for All in Burton, Texas.