Ep 05: Using Data to Understand Customer Needs In Crisis and After

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Keith Henkel

CEO, Fi Works

Continuing our discussion on the financial sector’s response to the COVID crisis, we interviewed Keith Henkel, the founder and CEO of FI Works. Keith has spent more than 35 years building solutions that helped banks grow faster through better customer insight. Before founding FI Works, Keith was the CTO of Acxiom Corporation’s database marketing business.

Hunter and Keith discuss how his company has responded and continues to support their clients in the midst of the COVID crisis. We touched on the fact that banks need to focus on channel efficiency and relevance more than ever.

If 90% of the work around data is extracting and cleaning, what can banks do to overcome the ongoing mental hurdle within the financial sector? Our latest episode explores how to shift this mentality.