Ep 11: Facebook, TikTok, and the Evolution of Social Media In Banking

OUR GUEST

Ben Pankonin

Founder and CEO, Social Assurance

On our latest episode, Hunter and Ben discuss the evolution of his company, Social Assurance, and how it has changed alongside the rapid evolution of social media in the last decade. As banks and credit unions have dealt with the recent crisis, Ben has seen many of his clients who were well-positioned on these channels, able to quickly disseminate information, but also show vulnerability and authenticity in ways financial institutions had not to-date. This transparency could create a powerful new moment for community financial institutions throughout this crisis and beyond.

Should banks be doing teen savings dance videos on TikTok? What’s next in social? Ben preaches caution and we break down where financial brands are having (and will have) success.

You don’t want to miss this episode.

More About Ben

Ben Pankonin’s grasp of technology, marketing and regulatory requirements in financial services have made him a respected partner and thought leader in the financial space.

He frequently shares insights with the more than 1,000 financial institutions that utilize Social Assurance software. Prior to founding Social Assurance with Matt Secoske, Ben led business development efforts for hyper growth on one of Inc. 500 List of Fastest Growing Companies based in Lincoln, Nebraska.

Outside of banking, Ben consults with other entrepreneurs and businesses to help them grow (e.g., software companies, data centers, eCommerce and healthcare organizations). He was selected as a 2012 Pipeline Entrepreneur Fellow with support from the Kauffman Foundation and was a finalist for the region’s Product of the Year. Ben additionally serves on advisory boards for a handful of startup technology companies.

Ben’s leadership in enterprise technology has been featured in publications such as: The Financial Brand, CRN Magazine, Forward Banker, Bank Director, Silicon Prairie News and the Midlands Business Journal. He is frequently sourced by publications as an expert on the use of technology in the enterprise.

He studied Computer Science and Business Administration at Nebraska Wesleyan University and currently lives in Lincoln, Nebraska.