Ep 12: Banking Through Crisis In The Epicenter Of The Global Pandemic

OUR GUEST

Siya Vansia

Chief Brand Officer, ConnectOne Bank

Everything changed for ConnectOne Bank in just 36 hours. Fortunately, this progressive community bank in New Jersey and New York City was technologically prepared to move their employees to remote work and continue to serve their clients.

To add to this “interesting and challenging” period, ConnectOne was in the midst of converting an acquired bank. 

Siya discusses how her team took a proactive approach across their retail network and how they built communication templates for “artificial client(s)" to assist their long-standing “relationship banking model.” In a time of crisis, “people just want someone to pick up the phone sometimes,” and the ConnectOne team married this spirit of service with their tech-savvy infrastructure to deliver a better experience for their clients. 

Siya has a lot of great perspective for financial marketers who always find themselves with many hats to wear.

More About Siya

Siya Vansia is currently the Senior Vice President, Chief Brand Officer at ConnectOne Bank (CNOB), a $7+ billion institution that serves the New York & New Jersey markets.

In her current role, Siya  is responsible for the marketing, branding and public image of the bank and its subsidiaries. Responsibilities include setting strategy and driving execution of banks brand building efforts in tradition and digital experiences.

In her time with ConnectOne, she has lead the rebrand of the company to ConnectOne Bank from its previous name, North Jersey Community Bank work to develop and execute M&A communication strategy in both traditional and untraditional transactions.

With the rise of digital banking, Ms. Vansia continues to play a significant role in shaping the strategy and launch around the bank’s strategy.

She has served on the American Bankers Association’s Bank Marketing Conference Advisory Board and has had articles featured in American Banker and American Bankers Association Banking Journal.